- ACI Unveils Video Showcasing Liquid Laundry Packet Safe Storage
- “Store Not Décor” Campaign Aims to Prevent Accidental Poisonings in Children
A new video released by the American Cleaning Institute (ACI) showcases the #StoreNotDecor initiative and helps consumers avoid unsafe storage trends that are popular and prevalent on social media platforms.
A consumer survey recently released by ACI (conducted by Wakefield Research) found that social media impacts 52% of American’s perception of cleaning products and 35% of Americans admitted they have kept liquid laundry packets in a place where a child could see or reach them.
A simple search on popular social media platforms, like Pinterest, shows hundreds of trending images encouraging followers to display laundry packets and detergents as décor in glass or plastic jars - a home organization decision that could put curious kids at risk for potential poison exposures.
ACI’s new video aims to combat these trends and highlight safe storage of liquid laundry packets.
“The social media trend of displaying detergent as décor is concerning. This opens the door for potential accidental exposures that are easily prevented if common sense proper storage practices are followed,” said Brian Sansoni, ACI Senior Vice President, Communications and Outreach.
“Our #StoreNotDecor video is an example of the continued commitment to educating consumers on product safety advancements and providing resources to parents and caregivers on the importance of establishing safe laundry routines.”
The following tips can help ensure accidental poison exposures don’t happen at home:
- Bag laundry packets and other household cleaners separately at the store and put them away immediately.
- Keep laundry packets stored up high and out of sight and reach of young children and seniors with cognitive disabilities, like dementia.
- Never allow children to handle laundry packets or other detergents.
- Give them other chores in the laundry room, like folding or sorting laundry.
- Always store all products in their original containers, closed, with labels intact.
To learn more about laundry room safety and for ACI resources to help prevent accidental liquid laundry packet exposures, explore the tools below:
- Home Safety Guide: A comprehensive checklist for parents and caregivers to identify and correct common household storage risks.
- Laundromat Flyer: A printable resource with reminders for safely transporting and storing laundry products when doing laundry outside the home.
- Child Activity Sheet: A kid-friendly worksheet that helps teach young children about safe habits and product awareness in the home.
- Free Safety Cling: Request a free cling to place on your cabinet or washer, reinforcing the importance of safe storage every day.
This video is part of ACI’s ongoing Packets Up! campaign, an industry effort helping to reduce the number of accidental exposures to LLPs among children and vulnerable adults.
To view the Store Not Decor video, learn more about laundry safety and the ACI Packet’s Up initiative, visit PacketsUp.com.
About the Survey
The ACI Spring Cleaning Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 nationally representative U.S. adults ages 18+, between February 10th and February 18th, 2025, using an email invitation and an online survey. The data has been weighted to ensure an accurate representation of nationally representative U.S. adults ages 18+.
About The American Cleaning Institute
The American Cleaning Institute® (ACI – www.cleaninginstitute.org) is the Home of the U.S. Cleaning Products Industry® and represents the $60 billion U.S. cleaning product supply chain. ACI members include the manufacturers and formulators of soaps, detergents, and general cleaning products used in household, commercial, industrial and institutional settings; companies that supply ingredients and finished packaging for these products; and chemical distributors. ACI serves the growth and innovation of the U.S. cleaning products industry by advancing the health and quality of life of people and protecting our planet. ACI achieves this through a continuous commitment to sound science and being a credible voice for the cleaning products industry.